FanDuel has announced its partnership with Amazon, becoming the official odds provider for the NBA and WNBA on Prime Video.
The deal is an effort to increase viewership from basketball fans. The new bet tracking feature provided by FanDuel will keep fans informed about all live odds for games. It will also allow fans who have linked both accounts to display their bet information on screen alongside the games.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel. “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
Through the partnership, Prime NBA analyst Blake Griffin will also take on the ambassador role for FanDuel’s offering. FanDuel plans to utilize Griffin through campaigns and social media representation.