About MediaTroopers
MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms.
We are currently looking for a driven and analytical Media Buyer (PPC) to join our growing team in Malta.
About the Role
- We are looking for a performance-oriented Media Buyer (PPC) with hands-on experience managing Search campaigns on Google Ads and Microsoft Ads (Bing), with a strong focus on regulated markets such as the United States
- The ideal candidate will be responsible for applying, launching, optimizing, and scaling paid search campaigns for sportsbook, casino, fantasy, and fintech-related products, while maintaining strict compliance with platform policies and local regulations
- This role requires a strong analytical mindset, deep understanding of keyword intent, bidding strategies, landing page optimization, and performance analysis
- The position reports to the Media Team Leader
Key Responsibilities
- Build, launch, and manage PPC campaigns across Google Ads and Microsoft Ads (Bing)
- Manage Search, Performance Max, UAC/App campaigns, and remarketing activity
- Optimize campaigns daily based on CPA, ROI, FTD, and conversion quality
- Conduct keyword research, audience analysis, and competitor monitoring
- Develop and test ad copy, landing page angles, and bidding strategies
- Scale campaigns profitably across regulated GEOs
- Monitor campaign compliance with gambling and advertising policies
- Analyze campaign performance and identify optimization opportunities
- Work closely with Design teams, AdOps, Tech team and Sales to improve performance
- Monitor tracking, attribution, and conversion flow accuracy through MMPs and analytics platforms
- Generate daily/weekly reports and actionable insights
- Stay up to date with PPC trends, competitors pages, platform updates, and regulatory changes
Requirements
- 2+ years of hands-on PPC media buying experience on Google Ads and/or Microsoft Ads
- Strong experience with Search campaigns in competitive verticals
- Experience working with regulated markets (US, Canada, Europe, LATAM) is a strong advantage
- Experience in iGaming, sportsbook, casino, fantasy, or fintech is a major advantage
- Strong understanding of:
- Keyword targeting
- Match types
- Bid strategies
- Quality Score
- Conversion optimization
- Landing page performance
- Experience managing significant monthly budgets
- Familiarity with tracking tools, MMPs, and analytics platforms
- Strong analytical and data-driven mindset
- High attention to detail and strong problem-solving skills
- Ability to work independently in a fast-paced environment
- Proficiency in Excel / Google Sheets and Google Analytics
- Fluent in English
What We Offer
- Competitive salary and performance-based incentives
- A collaborative and energetic team culture
- Onsite lunch provided by the company
- Mobile network plan as part of the company bundle
- Gym membership
- Health and dental insurance
- Team-building activities and company events
Join us at Media Troopers and be part of a vibrant and innovative team that is shaping the future of media engagement in the online sports betting and casino industry. If you are passionate about making a meaningful impact, we would love to hear from you.
MediaTroopers is an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.
Note: This job description is a general overview and may evolve based on business needs.