Sportsbook and iGaming operator BetMGM has extended its partnership with the NFL’s Pittsburgh Steelers and will remain the official sports betting, online casino, and gaming partner through to the 2029 season.
The agreement will also continue the Decade of Black & Gold Sweepstakes, a competition for Pittsburgh and West Virginia fans who can enter by opting in weekly through January 4, 2026, via BetMGM.
Senior Vice President of Business Operations at the Pittsburgh Steelers, Ryan Huzjak, said, “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
BetMGM has also introduced new features, including a Pittsburgh-branded Slingo game called Steel City Slingo and Steelers-branded casino games, which include prizes for eligible players based on the Steelers’ performance.
BetMGM Chief Marketing Officer Casey Hurbis added, “This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Additional features included in the deal are hospitality and VIP events, co-branded social media content, and year-round media integration across multiple radio broadcasts, including Steelers Nation Radio.