Hard Rock Bet has partnered with Island Resort & Casino and the Hannahville Indian Community to launch its online casino and sportsbook in Michigan.
The launch marks Hard Rock Bet’s 10th sports betting market, and second state where it offers its online casino.
Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital, said, “This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States. Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
Players will be able to play thousands of slot titles, which feature an in-house progressive jackpot engine, along with live dealer games in the Hard Rock Bet Casino.
The sportsbook will offer parlays on all major sports and will be integrated with Hard Rock’s loyalty program, Unity.
The launch campaign will feature on TV, radio, and digitally across the state to introduce Michigan players to Hard Rock.