Sports betting site Hard Rock Bet has expanded to Colorado, which is the ninth US state where Hard Rock Bet is live. Hard Rock Bet becomes the 13th online sportsbook operational in the state, which hasn’t debuted a new sportsbook since 2024.
The online sportsbook will offer several features to players in Colorado, including the Unity by Hard Rock loyalty program. This program lets players earn points by placing wagers and redeeming them for merchandise, hotel stays, and more at participating Hard Rock properties.
Hard Rock Bet’s Executive Managing Director, President, and Chief Revenue Officer Matt Primeaux said, “Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favourites like table tennis and MMA. With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”
The Colorado sports betting market has seen significant changes in the past year. During 2024, sportsbooks Betsson and ClutchBet both exited the jurisdictions. Meanwhile, Jake Paul-owned Betr agreed to a market access partnership, but the Betr Sportsbook site is yet to go live in CO.