Online gaming provider Incentive Games has revealed its new distribution deal with the online casino game developer Light & Wonder to distribute Incentive Games pay-to-play games across three continents.
As part of the new deal, Incentive Games can distribute its online games, including its new arcade-style games, with help from Light & Wonder across several regulated markets, including North America, South Africa, Europe, and the United Kingdom.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Additionally, Incentive Games has revealed that its free-to-play games will also be distributed across the three continents and made available to players through Light & Wonder’s content marketplace.
Both online gaming companies stress that the new distribution partnership aims to optimize player experiences while also increasing consumer engagement.
Steve Mayes, Senior Director of Partners at Light & Wonder, added, “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customizable crash and fast game content to all major regulated markets.”