About Us:
MediaTroopers is a dynamic digital marketing agency specializing in the US sports betting and casino markets. We are dedicated to crafting innovative marketing strategies and affiliate solutions that drive traffic, conversions, and brand loyalty for our clients. As we continue to grow, we are looking for a talented Creative Lead with a passion for iGaming and a strong portfolio in sports betting and casino design to join our creative team.
Job Overview:
As the Creative Lead at MediaTroopers, you will be responsible for leading our creative efforts, developing visually compelling designs that resonate with our target audience in the iGaming industry. You will collaborate closely with our marketing and development teams to create engaging and effective designs for websites, landing pages, digital ads, and social media campaigns. Your work will play a crucial role in shaping the visual identity of our brand and our clients’ brands, driving customer engagement and acquisition in the highly competitive US market.
Key Responsibilities:
- Creative Leadership: Provide visionary leadership in overseeing and shaping all design aspects of the company, ensuring innovation and creativity align with business goals.
- Design Development: Conceptualize and create designs for a wide range of digital assets, including websites, landing pages, banners, social media graphics, and email campaigns, with a strong focus on conversion optimization.
- Brand Identity: Develop and maintain the visual identity of our brand and our clients’ brands, ensuring all designs align with brand values and regulations of the particular markets.
- Collaboration: Partner with marketing and product teams to understand project requirements, objectives, and target audience, translating them into compelling visual designs.
- Market & Industry Research: Stay up-to-date with the latest design trends, industry standards, and competitors’ strategies in the iGaming and sports betting markets. Use this knowledge to drive innovation in our design approach.
- Project Management: Oversee the design process from concept to final delivery, managing timelines, resources, and feedback to ensure projects are completed on time and to the highest standard.
Qualifications:
- Education: Bachelor of Arts (BA) in Creative Advertising or related field such as Creative Media, Digital Marketing
- Experience: Minimum of 5 years of experience in graphic or digital design, with at least 2 years in a lead or senior design role. Experience in the iGaming industry, particularly in sports betting and casino design is a must.
- Technical Skills: Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, XD), Sketch, Figma, and other relevant tools. Experience with animation and motion graphics is a plus.
- Portfolio: A strong portfolio showcasing your design work, particularly in the sports betting, casino, or broader iGaming sectors.
- Creative Vision: A keen eye for detail, strong aesthetic judgment, and the ability to translate complex ideas into visually appealing designs.
- UX/UI Expertise: Solid understanding of UX/UI principles and best practices, with experience designing user-friendly interfaces for web and mobile platforms.
- Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and ideas effectively to both creative and non-creative stakeholders.
- Team Player: Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Adaptability: Ability to adapt to changing project requirements and priorities, with a proactive approach to problem-solving.
If you would like to play a key role in shaping the visual identity of leading brands in the rapidly growing US iGaming market and join a supportive and collaborative work environment that values diversity, creativity, and a passion for excellence we would like to hear from you!
MediaTroopers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.
Note: This job description is intended to provide a general overview of the position and does not encompass all tasks or responsibilities that may be required. The company reserves the right to modify or amend this job description at any time based on business needs.