Job Overview:
As a Senior Business Analyst at MediaTroopers, you will be responsible for analysing business performance, market trends, and affiliate marketing campaigns to provide actionable insights that enhance our clients’ marketing strategies. You will work closely with cross-functional teams, including marketing, finance, and client services, to optimize our clients’ acquisition strategies and ensure the success of their campaigns. Your analytical skills and industry knowledge will be critical in helping us maintain our competitive edge in the online gambling sector.
Key Responsibilities:
- Analyze the performance of affiliate marketing campaigns across multiple markets, focusing on key metrics such as CPC, CPA, ROI, and LTV. Provide insights to optimize campaign performance and improve client acquisition strategies.
- Develop actionable recommendations based on data analysis to enhance client marketing strategies, improve conversion rates, and maximize ROI.
- Conduct market research and trend analysis to identify opportunities and challenges in the online gambling industry, both in the US and internationally. Use this data to inform strategic planning and client recommendations.
- Create and maintain comprehensive reports and dashboards that track campaign performance, client KPIs, and industry trends. Present findings to internal teams and clients in a clear and actionable manner.
- Work closely with the marketing, finance, and client services teams to ensure data is being used effectively to support campaign planning and execution. Provide analytical support for client pitches and ongoing client relationships.
- Identify opportunities to streamline internal processes and improve the efficiency and effectiveness of our marketing strategies. Work with teams to implement these improvement
- Monitor competitor activity in the affiliate marketing space and provide insights on how we can differentiate our strategies and offerings.
Qualifications and requirements:
- Bachelor’s degree in Business Administration, Marketing, Economics, Data Science, or a related field. A Master’s degree or relevant certifications is a plus.
- 5-8 years of experience as a Business Analyst, preferably within the affiliate marketing, digital marketing, or online gambling industry.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and provide clear, actionable insights.
- Proficiency in data analysis tools and software such as Excel, Google Analytics, SQL, or Power BI. Experience with affiliate tracking platforms is advantageous.
- Understanding of the online gambling industry, including key markets, regulatory environments, and marketing challenges.
- Excellent verbal and written communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
- High level of accuracy and attention to detail in all aspects of work.
- Ability to work effectively in a collaborative environment, managing multiple projects and priorities.
- Comfortable working in a fast-paced, dynamic industry with rapidly changing market conditions.
If you’re a strategic thinker with a passion for data and the digital marketing, we’d love to hear from you!
MediaTroopers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.
Note: This job description is intended to provide a general overview of the position and does not encompass all tasks or responsibilities that may be required. The company reserves the right to modify or amend this job description at any time based on business needs.