Senior Business Intelligence (BI) Analyst – Sports Betting and iGaming

Job Description:

We are seeking a highly skilled and motivated Senior Business Intelligence (BI) Analyst to join our dynamic team as we embark on an exciting journey of developing a new BI system for our leading affiliate company in the sports betting and iGaming industry. As a Senior BI Analyst, you will play a critical role in defining the product roadmap for our BI system, extracting business insights from data, and independently identifying risks and opportunities in our media performance.


  • Data Analysis and Insights: Utilize your advanced skills in data analysis and BI tools to extract valuable insights from diverse data sources, including customer behavior, media performance, and marketing campaigns. Transform complex data sets into actionable reports and dashboards to drive data-driven decision-making.
  • Independent Risk and Opportunity Identification: Take the lead in independently monitoring and assessing the performance of paid media channels, such as Google, Facebook, Twitter, native ads, and mobile networks. Identify potential risks and opportunities in our media strategies, providing actionable recommendations to optimize performance and maximize ROI.
  • Product Definition and Ownership: Take a leading role in defining the product roadmap of our new BI system, leveraging your expertise as a Senior BI Analyst. Collaborate with cross-functional teams to gather requirements and translate them into actionable features and functionalities. As the product owner, take ownership of the entire product development process, from concept to execution, and ensure alignment with stakeholders’ needs and business objectives. Drive the evolution of the BI system, making data-driven decisions to enhance its capabilities and usability.
  • Data Quality and Integrity: Ensure data integrity by conducting regular audits and implementing data quality controls. Proactively troubleshoot data-related issues to maintain the accuracy and reliability of data stored in the BI system.
  • Performance Analysis: Analyze key performance indicators (KPIs) related to marketing campaigns, customer acquisition, and user engagement. Work closely with marketing and business development teams to identify areas of improvement and drive growth.
  • Agile Development Collaboration: Participate in an Agile development environment, working closely with the development team to translate business requirements into technical specifications and ensuring timely delivery of BI solutions.
  • Stakeholder Communication: Effectively communicate complex insights to internal stakeholders and executive leadership. Present findings in a clear and concise manner, providing data-driven recommendations to support strategic business decisions.
  • Continuous Improvement: Stay abreast of the latest BI tools, technologies, and best practices in the sports betting and iGaming industry. Proactively suggest improvements to existing processes and data-driven strategies.


  • Bachelor’s degree in Business Analytics, Data Science, Computer Science, or a related field.
  • Proven experience as a Senior Business Intelligence (BI) Analyst, with a strong focus on data analysis and reporting.
  • Expertise in BI tools and platforms (e.g., Tableau, Power BI, QlikView) and SQL for data extraction and manipulation.
  • Strong understanding of paid media channels (Google, Facebook, Twitter, native ads, mobile networks) and their performance metrics.
  • Exceptional analytical skills with the ability to independently identify risks and opportunities from data.
  • Excellent communication skills, both written and verbal, to convey complex insights to non-technical stakeholders.
  • Familiarity with Agile development methodologies and product backlog management is a plus.
  • Passion for sports betting, iGaming, and the ability to thrive in a fast-paced, dynamic industry.


  • Gym Membership
  • Daily on-site lunch
  • Full coverage Health Insurance
  • Participation in the company’s business mobile plan

Join our team and play a pivotal role in shaping our BI system’s development and driving data-driven decision-making in the sports betting and iGaming market. As a Senior BI Analyst, you will have the opportunity to make a significant impact on our media performance and help identify risks and opportunities that will drive our success in regulated markets, particularly in the US. Apply your advanced BI skills and independent analytical prowess to contribute to our affiliate business’s growth and continuous improvement.

Job Category: BI
Job Type: Full Time
Job Location: Malta

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