Media Troopers, the leading digital marketing and customer acquisition group, has announced a new artificial intelligence (AI) feature built directly into its proprietary marketing technology platform, Media Cruiser DSP.
Media Cruiser is an advanced media buying platform that allows customers to effectively scale campaign marketing, manage ROI, and invest in new audiences to enhance engagement. With the new AI tool, Automation Rules, the Media Cruiser platform will enable operators to optimize campaigns to the next level.
Automation Rules is a rules-based automation engine that can help increase output while reducing operational costs with just a single click.
Through an automated process, the new AI tool can help clients scale performance by responding to and managing real-time data, such as helping customers set price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids, all based on available data and with no prior manual intervention.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”