March Madness 2024 Recap: Thrills, Upsets, and the Ultimate Champion 


March Madness 2024 concluded with the University of Connecticut Huskies claiming the national championship in a thrilling tournament filled with surprises, standout performances, and memorable moments. Here’s a detailed recap of the top teams, major upsets, and the road to UConn’s victory.  Top Teams: Dominance and Determination  University of Connecticut (UConn) Huskies: UConn's journey to the championship was marked by…

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NFL Super Bowl Recap: Highlights, Halftime Show, and the Kansas City Chiefs’ Victory 


The NFL Super Bowl is an event that transcends the sport itself, becoming a cultural phenomenon that captures the attention of millions worldwide. The latest Super Bowl lived up to the hype, delivering thrilling moments, a mesmerizing halftime show, and a victory that sets the stage for the upcoming 2024-25 NFL season. Here, we'll recap the highlights of the game,…

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MediaTroopers is live with sports betting in Maine


In an exciting development for sports enthusiasts and bettors alike, Maine officially launched its sports betting industry in November 2023. This significant milestone marks a new era for the Pine Tree State, opening up opportunities for fans to engage with their favorite sports in an entirely new way. Moreover, MediaTroopers, proudly announces that it has received its license to offer…

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Vermont Embraces Sports Betting: A New Chapter Begins 


Vermont has officially entered the world of legalized sports betting, marking a significant shift in the state’s gambling landscape. This move reflects evolving attitudes towards sports betting and presents an opportunity to boost the state’s economy. The introduction of sports betting also means new collaborations with industry experts, ensuring the market's successful launch and growth.  The Road to Legalization  Vermont's…

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MediaTroopers at Affiliate World Bangkok 2023 


The vibrant city of Bangkok recently hosted one of the most anticipated events in the affiliate marketing industry – Affiliate World Bangkok 2024. This global gathering brought together the brightest minds and leading companies in the affiliate marketing space, and MediaTroopers was excited to be a part of it. Our team not only attended but also actively participated by hosting…

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MediaTroopers Takes on Miami at SBC Summit Latinoamérica 


In November 2023, MediaTroopers had the privilege of participating in the SBC Summit Latinoamérica in Miami. This premier event, held from November 1st to November 3rd, served as a vital convergence point for the iGaming industry in Latin America, drawing top leaders, innovators, and professionals from around the globe. For MediaTroopers, a pioneer in digital marketing and lead generation for…

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How High Tax Rates Impact the Sustainability of Online Casinos


Safe, regulated, and legal iGaming’s 10th birthday is November 8. Since it started, six states have legalized iGaming (with Rhode Island joining in 2024) with unique regulations and tax laws. Comparing and contrasting the differing tax arrangements, spending agreements, and revenues can be pretty fascinating. Often, I ask: Do different legislation and tax regimes affect gaming revenue? So, I recently…

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Kentucky Sports Betting Launch


And they’re off! Kentucky online sports betting officially launched at 6 a.m. ET on Thursday, September 28, allowing Bluegrass State bettors to legally wager on their favorite teams and sporting events. This launch comes after HB 551 passed the Senate chamber by a 25-12 vote back on March 30 earlier this year, giving KY sportsbook apps the green light. KY…

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MediaTroopers Hires New Business Development Manager


Now is an exciting time for the prominent US digital marketing agency, MediaTroopers. The company announced recently that its team has expanded and signed a new Business Development Manager. Jonathan Sprung, from New Jersey, is set to take up the role with immediate effect. MediaTroopers, one of the US’ leading independent publishers, holds a significant position in the regulated casino,…

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Optimization In The Off Season


By Shmulik Segal, Co-Founder & CEO of MediaTroopers Running a business related to sports is very similar to running a team in the major leagues. During the season, the focus is on the tactics and strategies that can be implemented. Then, when it comes to the off season, it is time to refocus and regroup in order to come up…

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MediaTroopers Launch in Puerto Rico


With Puerto Rico officially legalizing sports betting in 2019 and BetMGM becoming the first sportsbook to launch in the US territory in 2022, MediaTroopers is now finally joining in on the action. The prominent digital marketing agency recently announced that it has officially launched in the Island of Enchantment.  Therefore, MediaTroopers can now offer its expertise, knowledge, and top-quality services…

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5 Things You Must Do to Conquer Player Acquisition in the US


By Benjamin Truman, Co-Founder and COO of MediaTroopers Ever since the US Supreme Court abolished the Professional and Amateur Sports Protection Act in 2018, the USA’s online gambling market has continued to thrive. More and more states are getting involved in the action, with sports betting or casino gambling now legal in 30+ states (including Washington DC).  And if we…

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How Changing Regulation Affects Affiliates’ Player Acquisition in the US Market


By Shmuel Segal, Co-Founder and CEO of MediaTroopers When it comes to regulations of iGaming in the US one thing is clear–the rules of the game are always changing. The US market reopened to sports betting in 2018 with the momentous overturning of the Professional and Amateur Sports Protection Act (PASPA), allowing each individual state the freedom to decide whether…

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Why the New BIA Regulations for Tribal Gaming are a Welcome Step Forward


By Benjamin Truman, Co-Founder and COO of MediaTroopers Alongside operators licensed at the state level, tribal authorities are a vital component of the gambling industry, with over 675,000 jobs supported by tribes in the gaming industry generating revenues of $27.8 billion in 2020.  This money supports tribal government programs and initiatives, supports local businesses, and provides diverse career opportunities in…

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Should College Athletes Be Paid?


By Shmuel Segal, Co-Founder and CEO of MediaTroopers Featuring cross-country matchups, packed stadiums, and passionate fan bases, collegiate sports can often feel a lot like the major leagues. However, the major leagues and collegiate conferences are different in one fundamental way: in college sports, athletes are strictly amateur.  Athletes put in full-time hours, bring revenue and recruiting power to universities,…

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Why I Think the Growth of Retail Sportsbooks at Stadiums Will Benefit the Fan Experience


By Benjamin Truman, Co-Founder and COO of MediaTroopers With the striking down of the Professional and Amateur Sports Protection Act of 1992 (PASPA) and the legalization of sports betting across the US, the sports fan experience has transformed. Safe and secure sports betting has allowed people to wager on their favorite teams and provided new opportunities to bring communities closer…

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Which States are Likely to Legalize Sports Betting in 2023?


By Shmuel Segal, Co-Founder and CEO of MediaTroopers It was a momentous 2022 for the sports betting industry, with New York, Louisiana, Kansas, and Maryland joining 29 other US jurisdictions in launching legal and safe sports betting. New York’s launch was hotly anticipated, and the Empire State quickly became the largest betting market in the country, posting a betting handle…

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The US First Sports Betting Exchange Opens in New Jersey


The US Gets Its First Taste Of Sports Exchange Betting After Prophet Launches in New Jersey Making its New Jersey debut in August 2022, Prophet Exchange is the first and only legal sports betting exchange to enter the regulated US market. Since opening its platform to Garden State bettors, owners Dean Sisun and Jake Benzaquen claim to have over 300…

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New York Sports Betting Tax Revenue Exceeds $300 Million


Last month, mobile bettors in New York spent $1.05 billion across the eight operating sportsbooks. Despite June being its lowest monthly handle since the launch of the regulated market (the total of which was $350 million shy of New Jersey’s highest month on record), Governor Kathy Hochul recently announced that the state generated $302.2 million in tax revenue in its…

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Kansas Sports Betting Preparing For Launch


On May 12, Governor Laura Kelly signed SB84 to legalize sports betting in Kansas. The US state is the second to do so this year, after a Maine bill was signed on May 2. By signing the bill, Kansas has overtaken Missouri in the so-called “Border War”, with the Show-Me State failing to take legal action towards sports wagering. Having…

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Ontario Prepares for Betting Market Growth


Ontario became the first province in Canada to take advantage of the C-218 bill and legalize single-game wagering earlier this year. The province launched single-game wagering with government-backed sportsbooks in December 2021 and announced its intentions to welcome commercial sportsbooks in January 2022. The regulated sports betting market went live on April 4, 2022.  More than a dozen operators took…

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Massachusetts Follows Maine In Passing Sports Betting Bill


Bettors in the Bay State may see sports betting live in the state as early as July. Last week, the Massachusetts Senate passed a bill which will legalize sports betting in the state. The legislation will permit people who are physically present in the state and of legal gambling age to wager on professional sports while prohibiting betting on collegiate…

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Maine Becomes 2022’s First US State to Legalize Sports Betting


Maine Governor Janet Mills signed LD585, the state’s sports betting bill, into law last Monday. After both the Maine House and Senate supported the bill last month, it picked up massive popularity within the Pine Tree State. This support culminated in Gov. Mills’ approval on 2 May, effectively legalizing sports betting within the state.  While this move to regulation is…

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March Madness Fuels Betting Growth


March Madness is one of the most popular sports events of the year for American bettors, where dozens of teams from the NCAA play games over an intensive month. There are plenty of shocks and surprises along the way, which is why sports fans love it so much. That’s also why it’s perfect for bettors, and March Madness has started…

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Strong Debut for Betting in Ontario


On April 4, 2022, Ontario became the first province in Canada to regulate online sports betting and gambling. From this date, players in ON can find dozens of licensed betting sites with guarantees of player safety. While it is very early for this new market, there are already signs that Ontario could become a massive market for online sports betting.  …

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Regulated Sports Betting Will Arrive in Ohio by 2023


Ohio is finally catching up to speed with many other US states and launching its own regulated online sports betting market in early 2023. In the three months since Governor Mike DeWine signed HB29 into law, legalizing sports betting in the Buckeye State, there has been tons of speculation and anticipation in the air among Ohio sports bettors. However, we…

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March Madness and College Sports Betting


March Madness is one of the most highly-anticipated sporting events in the US sports betting calendar. With Kansas Jayhawks and the North Carolina Tar Heels facing off in one of the most spectacular US sporting events, the game will mark the end of 2022 March Madness for another year. Monday night’s long-awaited NCAA Division I men’s basketball championship event is…

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The Next US Potential Betting States


Since the US Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018, legal online sports betting has grown significantly. Before the PASPA was repealed, Nevada was the only state in the US with legal sports betting. With the PASPA gone, states had the right to legalize sports betting. In the four years since, over half…

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Pennsylvania Betting Drops In February


As any bettor would tell you, it can’t be all wins. After the record-breaking betting handles of January, it’s no surprise that states across the US reported big drops for February. However, Pennsylvania’s decline was more significant than most, with a 24.8% drop in its handle. That’s despite the record-breaking Super Bowl being played in the same month.  While this…

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Virginia In-State College Betting


College betting has always been a dividing topic in the United States. Those in favor point to the potential to generate revenue for higher education facilities and engage fans in positive betting camaraderie. However, others believe it does more harm than good. We’re looking at whether Virginia will introduce in-state betting on college sports in the future ahead of March…

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Critics Slam Bill To Legalize Sports Betting in Minnesota


The North Star State is home to several major league sports teams, including the MLB’s Minnesota Twins, the NBA’s Minnesota Timberwolves, and, of course, the NFL’s Minnesota Vikings. Therefore, Minnesota is clearly a state for avid sports fans. And, with the popularity of regulated online sports betting on the rise, there is a lot of excitement about legal Minnesota sports…

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Illinois Cancels In-Person Registration


The Illinois General Assembly passed HB 3136 in October 2021, and it came into law on March 5, 2022. This date marked the end of the in-person registration law requiring bettors to visit a retail sportsbook to sign up and place bets. Now, you can register and place wagers from anywhere in IL.  This legislative change comes just in time…

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TwinSpires Online Gambling Shutting Down


TwinSpires, the online sportsbook and casino from Churchill Downs Inc.(CDI) will be withdrawing its online operations from every state where it is available. Its online horse racing betting will continue. This means that you won’t be able to access its online sportsbook and casino within the next six months. CDI CEO Bill Carstanjen announced this move during a company quarterly…

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Betting Companies Going All-In on Ohio


Online sports betting is becoming more and more popular across the US, and following its recent success, many states have started legalizing mobile wagering. One of these states is Ohio, which has legalized online sports betting but is yet to allow sportsbooks to launch.  Many experts see Ohio as a perfect fit for online sports betting. There are eight major…

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Arkansas Betting Welcoming March Madness


On the 22nd of February, the Arkansas Joint Budget Committee (JBC) approved mobile sports betting rules without a debate, paving the way for online sports betting’s launch in the state very soon. How soon? The rules included a 10-day waiting period before sportsbooks could launch online. That sets up a prospective launch on March 4. That’s pretty fantastic timing because…

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Minnesota Online Sportsbooks


Introduction  Home to the Minnesota Vikings and a population of 5.7 million, Minnesota is a state which has kept a traditional approach to gambling. Brick-and-mortar casinos are the leaders of the Minnesotan betting industry, unlike many states which have welcomed online gambling with open arms.  While retail gambling is popular in the North Star state, online casinos and sportsbooks have…

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US Gambling Hits Record-Breaking $53 Billion Revenue in 2021


US Gambling Hits Record-Breaking $53 Billion Revenue in 2021 According to the American Gaming Association (AGA), the premier national trade group for the US casino and gambling markets, 2021 has been the industry’s best year yet. Year-end figures released by the AGA show that casinos have hit the jackpot and generated around $53 billion in revenue, an all-time high.  These…

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Sports Betting Legalized In Lousiana


Sports Betting Finally Legalized in Louisiana Gambling has been legal in the Bayou State for years. Horserace betting was the first type of gambling legalized in Louisiana back in 1940. It would be many decades before the legislature would go on to approve other types of gambling. In fact, it was more than 50 years later that the state legalized video poker…

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SBC Awards North America shortlists highlight success of US industry


The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally’s Corporation, BetMGM, DraftKings, FanDuel Group, and Penn National Gaming all featured on the shortlists announced today.  Joining them in the running for the leading honours are GAN, Genius Sports, Global Payments Gaming Solutions, IGT, IWG, Nuvei, OneComply, Optimove, Pariplay, Scientific Games, Sightline Payments, Sportradar, Spotlight Sports Group, and White Hat Gaming, who have each landed nominations in multiple supplier categories.  The winners of all 23 awards will…

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MediaTroopers Secures Temporary Sports Betting License From Arizona


Leading digital marketing agency MediaTroopers announced today that the Arizona Department of Gaming has granted it a Temporary Event Wagering and Fantasy Sports Supplier license. The agency, which specializes in online gambling in US regulated markets, can now expand its operations to the Grand Canyon State, providing top-quality services to state-authorized betting operators and venues. Arizona is one of 23…

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MediaTroopers Nominated for IGB Industry Award


Digital Advertising Agency MediaTroopers, which specializes in digital marketing and consulting in the legal US online gambling market, has been nominated for two IGB industry awards. The categories include Best Affiliate in an Emerging Verticle and Rising Star. Shmulik Segal, MediaTroopers CEO, said: It\'s still an amazing feeling to know that such a great and respected authority in the industry…

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MediaTroopers COO Speaks at CasinoBeats Summit in Malta


With the role of Influencers growing at such a rapid rate, will we see old school SEO become redundant? Or will Influencers need to learn how to optimise their videos for SEO to ensure they up to date? Is Search Engine Optimization becoming redundant? Or is it just starting to take off in the online gambling world? Join Benjamin Truman,…

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MediaTroopers is Celebrating its Second Anniversary


Today has been two years since MediaTroopers was born, with the company founders combining their passion of digital marketing and love of sports betting and online gambling to create a new venture. MediaTroopers was formed with the mission of providing US regulated gambling operators and customers with a new standard of online advertising that promotes informative promotions and advocates safe…

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MediaTroopers Secures Permanent Sports Wagering Supplier License in West Virginia


Leading digital marketing agency MediaTroopers that specializes in online gaming in regulated U.S. jurisdictions, secured its permanent supplier license from the West Virginia Lottery. The company who is licensed in numerus U.S. states where online gambling is regulated, has been operating in West Virginia under an interim license granted in June 16, 2020 The full license is a strong seal…

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MediaTroopes Launches the Innovative Pick Parlay Free Mobile Betting App


MediaTroopers has announced this week the release of its Pick Parlay free mobile betting app. The app is a planned extension of the company’s channels that offer news, education and engagement with those interested in sports and legal US sports betting. Pick Parlay is a fun, easy to use, free app aimed at casual sports fans and punters. The app’s…

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MediaTroopersSecures Sports Betting Vendor License in Virginia


Leading digital marketing agency MediaTroopersthat specializes in online gaming in regulated US jurisdictions, has completed the application process and received its Virginia Sports Betting Vendor License. With the license granted by the Virginia Lottery, MediaTrooperscan now expand its operations to Virginia and provide marketing services for state-licensed sports betting operators.MediaTroopers will use its extensive in-house mobile and digital-media expertiseto introduce…

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