Product Madness, Aristocrat Leisure’s social casino division, launched NFL Super Bowl Slots, its first free-to-play mobile game licensed by the NFL.
Developed with the NFL and the NFL Players Association, the app allows players to select any of the 32 teams and play branded slot games featuring NFL footage, bonus features, and seasonal content.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, Senior Vice President and Head of Product Madness. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
The launch followed Aristocrat Gaming’s introduction of NFL-themed slot machines at casinos in 2023.
Product Madness said the mobile game would continue to expand with seasonal updates and characters from Aristocrat’s slot franchises, including Buffalo and Lightning Link, while promoting responsible play with in-app controls and tools.