Virgin Hotels Las Vegas has entered into a new partnership with William Hill Nevada to oversee its sportsbook operations. The deal, announced in time for the start of the NFL season, will see William Hill take over both in-person and mobile sports betting at the property later this year.
The arrangement significantly expands the sports betting options available at its off-strip casino. It includes plans for a larger number of betting kiosks and will provide access to online wagering through the William Hill mobile app.
Dan Shapiro, Senior Vice President and Chief Development Officer for William Hill, said, “Our sports betting product offering in Nevada stands apart and will help attract new guests to the property.”
Cliff Atkinson, president of Virgin Hotels Las Vegas, added, “We couldn’t be more excited to partner with William Hill to elevate our sportsbook experience.”
“William Hill is the right strategic partner for us, given its track record of providing an unmatched retail and mobile sports betting experience in Nevada. This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”