New Jersey iGaming operator PlayStar has formed a new advisory board. The board will back the company’s initiatives to maintain growth in the Garden State while seeking additional expansion opportunities.
The Advisory board brings together six figures from within the iGaming and investor communities: John Finamore, Jai Maw, Carl Sottosanti, Alison Digges, Richard J. St. Jean, and Terrence Gray.
The six industry professionals have experience at various sources, including land-based casino operations at companies like Caesars Entertainment and Penn National Gaming, as well as online operators and software developers like IGT.
Peter Ekmark, PlayStar’s Chief Executive Officer, said, “We’re not content to rest on our success—our goal is to continue building on this momentum and become a leading force in the industry, not only in New Jersey but across North America. The creation of our Advisory Board will help us achieve this by leveraging the collective expertise of five highly talented individuals from the casino and hospitality sectors.”
PlayStar launched in New Jersey in 2022 through a market access deal with Ocean Resort Casino. In 2023, Glitnor Group acquired 37% of the company, further strengthening the brand.
The company brought in over $1.9 million in revenue in June 2024, ranking 13th in the state. It finished behind Ocean Casino ($2.02 million) and ahead of Fanatics ($1.84 million).
PlayStar has partnered with big players in the igaming industry in 2024, such as Play’n GO and RLX Gamin, to bring more games to players in New Jersey. Meanwhile, the online casino is also the official partner of the local NHL franchise, the New Jersey Devils.